Portfolio
What I’ve built, when, and the proof.
Launch sales, lifecycle email, enablement and member automation for software and creator businesses, and now AI agent workflows. Start with the numbers and what I build today. The timeline below covers every role, with something you can check under each one.
Stephen Luc · Nonstop Info Publishing · consulting since 2016
Results
Numbers you can check.
5,000+
product sales on my software-marketplace seller record, plus 3,000+ sales as an affiliate partner for other companies’ launches.
4.37% refund rate · 6 Product of the Day wins · Source: JVZoo’s seller page ↗
59.55%
average open rate across 124 email broadcasts I wrote, sent to 181,619 recipients, with 12.05% clicks. 2016–2020.
Source: Kit’s broadcast reports for the account, read November 4, 2026
37.55%
of 3,276 people clicked through one December 2019 letter, and 75.95% opened it.
Source: Kit’s report for that letter
26,919
learners on Udemy, from a body of 450+ video courses and 2,500+ videos.
Source: my Udemy profile ↗
182K
YouTube subscribers and 7.79M views for Watercolor Misfit, the creator business whose member systems I run.
Source: the channel ↗ · public counts, November 2026
70 videos
made in three weeks, as an industry newsletter reported in 2013.
What I build now
The work I can do for a team today.
Lifecycle automation from what customers do
Signups, logins, course progress and purchases become tags and events, and those fire onboarding, nudges and offers matched to what each customer actually did. Running today for a 5,300-member community.
Email that gets opened
Broadcasts and sequences written for the list and tracked by what readers do next. My 2016–2020 program averaged 59.55% opens.
AI agent workflows with review built in
One brief becomes a plan a crew of agents carries out: research it, build it, then try to break it. The agent that builds something never signs off on it.
Training and enablement
Courses, walkthroughs and onboarding videos that teach people to use a product, not just buy it. 450+ courses so far.
Knowledge systems from existing content
Content Engine turns a business’s blogs, courses and videos into a source-linked library AI agents can draw on, so new material is built from what already exists.
Open-source tools for agent teams
WarmStart hands fresh agents short, approved project notes. Continuity keeps an agent’s working notes through context compaction.
In progress: a field guide to checking agent evals, and more experiments in the lab.
Timeline
What I did, and when.
AI automation and agent systems
I design multi-agent workflows and direct AI agents from rival model families (Claude, Codex, GPT, Gemini) to build them. I define the problem, the workflow and what “done” means, and I decide what ships.
- Composer, my orchestration system, turns one brief into a plan a crew of agents carries out: research, build, then try to break it. A person presses Start. On cloud machines it holds 24 concurrent sessions per machine; it slows past 24 and fails at 50.
- Review rules. The agent that builds something never signs off on it. Finished work gets a blind review from another company’s models, and a reviewer says “can’t verify” instead of guessing. In one review, 7 reviewers from 2 model families found 18 problems; repair agents fixed 16 and left 2 on purpose, with reasons.
- Open source. WarmStart and Continuity help agent teams pick up where they left off.
Through Nonstop Info Publishing, my consulting business since 2016.
Lifecycle automation and email for a 182K-subscriber creator business
I’m co-owner of Watercolor Misfit and run its marketing systems and automation, full-time since 2020. My co-owner leads the art and teaching; I build the systems behind them, for 5,300 members and students.
- Usage-triggered lifecycle. Enrollment and progress tagging used to be manual, and some members were missed. A WP Fusion sync now turns enrollments, logins and course progress into ActiveCampaign tags for every member, and Teachable purchases flow into Kit. Onboarding, progress nudges and offers fire from what each member actually did.
- Email. I wrote the broadcasts: 124 sends to 181,619 recipients at 59.55% opens and 12.05% clicks, 2016–2020.
- Member site and rewards. The store, courses, community and rewards run as one WordPress system. With Misfit Points, members earn points for purchases, posts and helping each other, then spend them like money on courses and products.
- Content system. Content Engine turns the business’s blogs, paid courses and videos into a source-linked library for AI agents.
- Audience. The channel passed 100,000 subscribers, earning YouTube’s Silver Creator Award, and now has 182K subscribers and 7.79M views.
The award plaque, cropped from a photo. SaaS launches and customer enablement
Before big software launches, I used each product the way its buyers would, found where the workflow broke down, and filled the gaps with bonus courses and live walkthroughs, so buyers could actually use what they bought.
- Automation training. Our developer built the Zaps behind our promotions; I made the videos that taught partners and customers how they worked.
- One story. Copy, operations and affiliate relationships, and product and funnel work sat in three seats. I kept them aligned so partners and customers heard one story.
- Partner launches. I promoted software launches to my own list of about 9,000 marketers. My marketplace seller record shows 5,000+ product sales and 3,000+ affiliate sales.
- Products. I co-owned Tutorial Mixer, a 123-video WordPress tutorial library customers mixed into their own courses, ran its member onboarding, and recruited and trained support staff. I also made integration tutorials for Zaxaa, a sales-funnel and checkout platform.
- Products made with me, listed by Promote Labs ↗
- Tutorial Mixer’s 2015 sales page, archived ↗
- Tutorial Mixer in a 2014 forum thread ↗
- Zaxaa’s reviews page ↗
- JVZoo seller page ↗
With Jeremy Gislason and Simon Hodgkinson, as Promote Labs.
Russell Brunson: funnel and video training
I created many of the training videos for Russell Brunson’s Local Marketing Myth, a 52-week video training library, and he credited them in public. His team hired me several times to create sales-funnel training, including on-site work in Boise to fit it to their launch plan. That grew into Instant Traffic Systems, where I led the video courses and teaching.
“Many created by fellow warrior Stephen Luc.”
Russell Brunson, Warrior Forum, 2010
If you open the thread: the member StevenL, who posts the first reply, isn’t me.
- Russell’s original post ↗
- Full-size screenshot
- Instant Traffic Systems, 2011, archived (sold under Russell’s name) ↗
DotComSecrets, before ClickFunnels.
A subscription content business
I ran a monthly membership that published video courses other marketers licensed, rebranded and resold under their own names. That’s how private label works, so most of the work traveled without my name on it. Many members stayed 5 to 10 years, and in a 2008 forum roundup a competitor ranked it second among the top five memberships of its kind.
“A year or two back he created SEVENTY VIDEOS in 3 weeks.”
Marlon Sanders, Marlon’s Marketing Minute, 2013Instant Private Label Videos.
Enablement at scale: 450+ video courses
Step-by-step training on email marketing, WordPress, YouTube, social media, sales funnels and conversion optimization, known for making complex marketing simple: 2,500+ videos in all, and 26,919 learners on Udemy.
I also built the campaign tracking behind launches: individual tracking links and landing-page tracking to follow how people moved through each step and which promotions led to sales.
Onboarding and support for a university’s online courses
Help desk and training for the university’s online course system: orientations and one-to-one training that got faculty and students onto the same system.
Columbia International University.
BS, Computer Information Systems
University of South Carolina.
About the proof
Where each number comes from.
- Every number names its source: a platform’s own page, a report from the account itself, or an archived copy of the original page.
- Archived pages are Wayback Machine copies. Some old sales pages sell under a partner’s name; where that’s true, the link says so.
- Email figures cover Watercolor Misfit’s 2016–2020 broadcast program, not current performance.
- Member systems (tagging, the member site, Misfit Points) are described without screenshots, because the member data behind them stays private.
- Checked November 2026.